MISSION
Mission
The key mission of ERA is to promote the rental concept in order to facilitate a continued growth of the rental industry by creating an open European market, at a much larger scale than any national market.
To achieve this goal, ERA acts as the representative association of the equipment rental sector at European level, complementing the activities undertaken by national rental associations locally.
Our work focuses on 6 main areas:
To achieve this goal, ERA acts as the representative association of the equipment rental sector at European level, complementing the activities undertaken by national rental associations locally.
Our work focuses on 6 main areas:
- Promotion of the rental concept
- EU Affairs
- Statistics on rental market
- Sustainability
- Equipment Theft
- General Rental Conditions
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