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THE VOICE OF THE EQUIPMENT RENTAL INDUSTRY

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Promotion

CHAIRMAN: Jörg Bachmann (Loxam)
MEMBERS: Michel Petitjean (ERA), Gian Luca Benci (Assodimi), Colin Wood (CPA), Liz Coombes (Hire Association Europe), Gerhard Hillebrand (IPAF International Powered Access Federation), Leena Haabma Hintze (Swedish Rental Association), Jeff Schofield (Hewden), Niels Erik Larsen (Dantherm Air Handling), Murray Pollok (International Rental News (KHL Group)), Derek Robson (Result Group), Julie Masters (Result Group), Paul Hay (Towerlight), Michel Baumgartner (ERA), ERA Secretariat, Stefano Giusto (Nacanco), Enrica Pege (Venpa), Martin Sobottke (BBI), Charly Wittgenstein (Aggreko), Benjamin De Castelnau (Bergerat Monnoyeur Location), Patrick Rizzo (Loxam), Joep van den Maagdenberg (Hitachi Construction Machinery (Europe)),
DESCRIPTION
The Committee on Promotion’s mission is to promote the rental concept in terms that are consistent all across Europe and can apply to the different local situations in order to support the growth of rental industry in both mature and developing markets.

Its current activites focus on:
Rent versus Buy Calculator
The Rent versus Buy calculator has been created by the European Rental Association to allow any stakeholder involved with construction equipment to check whether, for its specific situation, it would make more sense to rent or purchase a specific piece of construction equipment. Variables taken into account include acquisition cost, financing, utilisation rate, maintenance and other costs as well as resale rate. The calculator has been available on the ERA’s website in English since June 2008 and has since then been translated into German, French, Italian, Dutch and Danish. It has also been made available as a downloadable tool on our website and distributed to members and contacts at various tradeshows. Use the Calculator Download the Calculator
 
Sponsorship of University Theses
To support research on Europe’s rental industry, the ERA is currently sponsoring two university theses. The first thesis, drafted by a student of the University of Venice, focuses on evaluating findings resulting from the application of the Rent versus Buy Calculator. The full thesis should be made available at the end of the University year. In May 2009, the Promotion Committee also decided to fund the research of a Slovenian student on financing models for rental in the local market. The latter thesis should be completed at the end of the summer.
 
Article on Equipment Rental on Wikipedia
To promote the concept of equipment rental on the internet, the Promotion Committee created an article on equipment rental / plant hire on the collaborative encyclopaedia “Wikipedia” in March 2009. The text posted is aimed at forming the basis of a comprehensive article on rental as any interested stakeholder can decide to complement it with his own knowledge. The article also lists the association representing the rental industry worldwide and mentions the key public data from the ERA’s statistics report. The article is available here.
 
The School of Rental
ASSODIMI, the rental association of Italy, published several years ago a guide destined to helping construction contractors better understand the advantages to rental and to help operators wishing to enter the rental market to understand how to set-up a rental company. The Promotion Committee had this guide translated into English and is currently assessing whether it should be developed further and complemented for use across Europe.

For the latest minutes, please use the MEMBER LOGIN at the top right of the webpage.
PROMOTION' PUBLICATIONS
29th September 2009
1st October 2007

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